Looking for a Public Relations Agency? Use our Free matching service to find the right agency for you.

User login

PRCA Emerging Markets Group: Engaging with Governments in Crisis: Lessons from Latin America


17 Sep 2020








PRCA Emerging Markets Group

Event Type: Group Event

Event Overview

Communications professionals worldwide are faced with the challenge of engaging with governments reeling from the financial, social, and logistical damage brought about by the Covid-19 pandemic. Nowhere is this challenge more stark than Latin America. The region is no stranger to crises and although each country has a unique political and social environment, the last decade alone has seen sovereign debt issues, large scale corruption scandals, and environmental incidents across a number of countries. 
In the first of a series of regional roundtables hosted by the PRCA Emerging Markets Group, this session will explore how best to engage with governments during periods of crisis, the differences in approach required for individual countries, and the lessons that can be shared with communications professionals across the globe.
Moderated by regional expert Christopher Garnett, Principal at ChuteCourt Asesores Limited, practitioners worldwide will have the opportunity to explore these themes with leading regional practitioners, government stakeholders and businesses.
Chris will be joined Gustavo Averbuj CMPRCA, CEO of Ketchum Argentina and Chairman of PRCA LATAM, alongside Lucas de Aragao, Partner and Director of Arko Advice, the largest independent public affairs agency in Brazil. Sergio Suchodolski, President of the Development Bank of Minas Gerais and Edgar Mata, CEO of Ketchum Costa Rica will also be on the panel. Sergio is a former Director General, Strategy and Partnerships at the New Development Bank, Shanghai, China, has served as Chief of Staff at the Brazilian Development Bank (BNDES) and as Special Advisor and Chief Foreign Policy Advisor at the Secretariat of Strategic Affairs, under the Office of the President of Brazil. Edgar has almost 30 years of professional experience in public relations in Latin and Central America, specializing in spokesperson training and handling of public opinion crises.
By the end of the session, Group Co-Chairmen George Morris Seers CMPRCA and Eleanor Kramers CMPRCA and Isobel Arrowsmith MPRCA (Director of PRCA LATAM), hope that practitioners will leave with a greater understanding of the how best to engage governments in the region and be able to apply lessons from the Latin American experience to their own work across other emerging markets.   

You can find more information about this event here: 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact for the link.

This event is worth 15 points in the PRCA CPD Programme.