PRCA Marcomms Group: Marketing measurement – what and how we should be measuring effectiveness?

Event Overview

Following on from our highly successful inaugural event, ‘How do you show your value to the board?’, we are delighted to announce our next event, which segments perfectly from our last discussion…

The Barcelona Principles for PR measurement have recently been updated for the third time, encouraging the industry to focus on measurable parameters for outcomes of marcomms, consider the channels deployed and the business change they want to make. But are they clear and expansive enough when it comes to quantifying what marcomms delivers to a brand?

Perhaps the only outcomes business is interested in right now is minimising costs and maximising sales, but of course, this is where marketing and communications can struggle to prove their worth.

Is marcomms close enough to linking marketing cause to sales effect, and if not, why not? 

Can technology and the steps taken to integrate digital PR and SEO into comms strategies help to bridge this gap?

Where should marcomms teams really be focused when it comes to the short- and long-term business challenges, and how much of that rests on being able to demonstrate tangible results?

In this webinar we will discuss how PR and Marcomms measurement has evolved, if it has come far enough, and where the focus for metrics should really lie.
 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.