Details
Summary:
THIS EVENT WILL BE VIRTUAL.
PRCA Scotland
Event Type: Group Event
Event Overview
How do we get our audiences to pay attention, understand our messages, and ultimately take action? When we've exhausted traditional communications channels and approaches, how do we connect with our audiences to move them from intent to action? Join Shayoni Lynn CMPRCA FCIPR, director at strategic PR and behavioural insights consultancy Lynn PR, to understand how behavioural science can play a key role in campaigns, transforming the nature of how we communicate; using data, insights and an understanding of human behaviour to appeal to audiences in innovative ways, and creating environments where they can thrive.
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact Wilma.Littlejohn@prca.org.uk for the link.
This event is worth 15 points in the PRCA CPD Programme.