Details
Summary:
THIS EVENT WILL BE VIRTUAL.
PRCA Broadcast Group
Event Type: Group Event
Event Overview
2020 has seen an increased reliance on broadcast media as a source of reliable news, information, entertainment and companionship. But the market is changing. New technology and ways broadcasters produce and audiences consume content has created more opportunities for PR professionals.
Add to that the news that Andrew Neil, with the financial support of Discovery, is to launch a new TV channel, GB News – “to bring the talk-radio spirit to viewers” - and its never been a better time to improve your understanding of how best to build broadcast into your strategy.
Join Howard Kosky, CEO and Founder, markettiers4dc Group of Companies, who will provide an update on broadcast media consumption and what broadcast journalist want from us. He can also talk about how nascent audio / visual formats, such as podcasts and live streaming, are being harnessed by brands to deliver communications objectives and make the most of access to talent remotely.
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.
This event is worth 15 points in the PRCA CPD Programme.
.jpg)