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Planning a Strategic PR Campaign


25 May 2021




Virtual Classroom



This course is designed for senior executives and account managers and looks at: how to structure a strategic PR campaign, how to plan a news narrative that can make the dull interesting and how to better manage budgets and timings.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 10

Places remaining: 2

Trainer: Ann-Marie Blake CMPRCA

Image of trainer

Event Overview

Attendees will be able to:

  • Understand the difference between strategy and tactics
  • Structure a strategic PR campaign
  • Make clear links between objectives, strategy and tactics
  • Deciding on tactics to meet your strategic objectives


What will attendees receive?

A pdf of all the slides will be available after the session.



'Great, it was a lot more insightful than I expected. I enjoyed that the trainer could provide illustrative examples.' 
Saira Khan, Senior Account Executive at CJP Communications 

Who should attend

This course is designed for senior executives and account managers with experience of implementation and tactical planning who now wish to be able to plan a strategic PR campaign.

What will you learn

The importance of strategic PR planning How to use the POSTAR planning tool How to integrate PESO into your strategic campaign planning Developing clear messaging Measurement and evaluation