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Charity and Not-For-Profit Group: Celebrity + Influencer online event


19 May 2021






Zoom Event

Charity and Not-For-Profit Group: Celebrity + Influencer online event

Event Type: Group Event

Event Overview

Please join us at 12pm on Wednesday 19th May to hear from an expert panel about working with celebrities and influencers. Have things changed since the pandemic? What is the direction of travel now? How can charities best engage with high profile figures to help promote their campaigns? We will also open the discussion up for a troubleshooting session with our experts, so please submit your questions in advance!

Expert Panel 

Dominic Smales founded Gleam Futures in 2010, just before the word ‘influencer’ and its culture emerged. As CEO, Dom grew his company into a multimillion-pound market leader over the course of 10 years, and Gleam pioneered the ‘digital first’ industry becoming synonymous with quality talent who were growing quality brands. Dom has recently exited the business to pursue new projects, as he considers the next evolution for online talent and entertainment.

Martyn Sibley is a disabled entrepreneur, who has a vision for a fully inclusive world. His content, community and businesses all sit at the cross-section of entrepreneurship, social media marketing and disability inclusion. After gaining a degree in Economics and a master's in marketing, Martyn started his career at a charity for disability rights. Following his love of blogging and social media, he quickly became a disabled influencer, working in media and tourism for social change. In more recent years he has grown Disability Horizons magazine, co-founded Accomable (an accessible travel site that sold to Airbnb), and co-founded Purple Goat Agency. A specialist disability social marketing agency for brands to benefit from the business case of inclusion.

Paul Cullen is a talent relations specialist who has been partnering well-known faces with charities for 14 years. Starting his career at the BBC in casting followed by representing acting talent, Paul established the celebrity function at the RNLI in 2007 before joining Macmillan Cancer Support in 2013. Paul established his own consultancy in 2019 combining charity projects with commercial brand partnerships.

The event will be chaired by Beth Andlaw. Beth is the vice-chair of the PRCA Charity and Not-For-Profit group and has 14 years in-house and global agency experience, specialising in third sector brand, fundraising and campaigning communications for clients including Guide Dogs and London's Air Ambulance Charity.

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact for the link.

This event is worth 15 points in the PRCA CPD Programme.