Travel and Tourism Group: Summer Webinar: Re-engineering Campaigns

Event Overview

Travel and Tourism Group Event

Stuart Fyfe, from Tourism Australia, presents a talk on the tourist board's 24-month journey from a campaign with Kylie Minogue, a sudden lockdown strategy change to their strategy for future PR campaigns.

- The event will then be followed by a panel talk moderated by Frank Marr, from AM+A Marketing and Media Relations who will be joined by industry and media experts. 

Panellists:

Abra Dunsby, Abra Dunsby, Features editor TTG Magazine. Abra is features editor at travel trade title TTG and has also written about travel for various consumer publications. Her specialist areas are Italy and the US. 

Stuart Fyfe, Stuart Fyfe is Tourism Australia’s PR Manager for the UK and Northern Europe. Originally a Sydneysider, he relocated to London eight years ago, working agency side on mostly airline clients before joining Tourism Australia’s London office three years ago.

Tine Murn, Founder at Mindbrand / Director and Co-Founder at New Deal Europe -https://newdealeurope.com/. Founder of London based representative and consultation agency Mindbrand. Worked for six years in the UK in the travel trade, event management and public relations as the head of the Slovenian Tourist Board; with six additional years of experience in broadcasting, consultancy and trade within continental Europe and the UK. 

Format:

- Tourism Australia PR Experiences: before and during the pandemic and the future PR plans from Tourism Australia

- Panel discussion: tactics for re-engineering and relaunching PR campaigns 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.