Details
Summary:
Webinar Zoom Event
Purpose Group
Event Type: Group Event
Event Overview
The COVID-19 crisis coupled with the ongoing climate crists poses new questions for how purposeful companies can react to global crises, balancing purpose and profit, while responding to the changing demands of consumers and activists.
This webinar will provide insights from our 2021 research and perspectives from business leaders from the key climate areas of the fashion, food and football sectors, to help PR practitioners (both agency and in-house) make sense of the radically shifting environment that companies are currently navigating as well as preparing for the new normal as the coming wave of Millennial and Generation Z consumers, employees and activists shape the purpose agenda in the years ahead.
The webinar is based on the findings of The Purpose Pulse 2021, a joint publication by the Brand & Reputation Collective, Purpose Union and Root Cause.
Speakers:
- Dom Goggins, Energy & Climate Strategy; Senior Adviser, PRASEG; Political Adviser, UK100
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.
This event is worth 15 points in the PRCA CPD Programme.
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