PRCA Scotland event: Keeping the competition in sight: working in Sports PR

Event Overview

Sport unites and divides us; it defines our tribes, and entertains billions across the globe every day. We enthusiastically consume the latest news from our teams and our competitors across the back pages, TV and social media, but what do we know about the professional communicators who manage these stories on behalf of the elite performers, institutions and teams? 

Join the PRCA Scotland and an incredible panel of experts in a discussion about sports communications in 2021. 

We'll be joined by:

Toby Craig, Director of Corporate and Commercial Communications, City Football Group

Toby oversees all non-football communications globally for City Football Group, the world’s leading private owner and operator of football clubs, with total or partial ownership of 10 clubs in major cities across the world, including Premier League Champions Manchester City. With offices around the world, CFG also invests in other football related businesses and projects and serves as a global commercial platform for its partners, whilst fulfilling its vision of using football for social good on a local and global scale through its clubs’ charities, foundations and other CSR initiatives.

A non-practising barrister, Toby has extensive experience in sport, media, entertainment, technology and professional services marketing and communications. He was part of Leaders in Sport, Leader Under 40, Class of 2018, named in PR Week’s ’29 under 29’ in 2010 and nominated for the Public Affairs News ‘Newcomer of the Year’ Award in 2007.

Stuart Moffat, Corporate Communications Manager at the R&A 

Stuart manages communications at The R&A, the world governing body for golf and organiser of The Open and AIG Women’s Open, which are 'major' championships. He is responsible for the management of communications strategy; campaign planning, measurement and evaluation; advising senior executives; issues management; crisis communications; media relations; athlete relations; agency management; and publications. He has worked in the sports and events industry for nearly 15 years. 

Kirsten Phillips, Communications Manager, Scottish Swimming

Scottish Swimming is the national governing body for swimming, diving, artistic swimming, water polo and open water swimming in Scotland.  Kirsten's role is to plan, manage and activate all communications and media activity for Scottish Swimming. She is responsible for the development of a communications strategy to support corporate plans, maximising media and PR opportunities across the full pathway from learn to swim to elite athletes on the world stage, and developing messaging to engage with a 20000+ strong membership, as well as sports fans and general participants of aquatic sport. She manages the production of all corporate documents including the annual report, all media activity including mixed zone at national events, as well as leading on real-time event reporting and campaign plans for national and international events.

Wendy Gilmour, influencer and ambassador.

Wendy launched Thankfifi.com in 2011 to document her style menagerie - a site about fashion, travel, interiors and family life.  Wendy has worked with brands including Fitflop, Highland Spring, Boden, LK Bennett, Ted Baker and Tobermory Gin as well as maintaining an ambassadorship with Aveeno since 2019.  She also works with brands on a content creation basis utilising her passion for styling and photography to create a beautiful portfolio of images and recently worked with The Princes Trust to deliver a Digital Creative Skills course to young people.  Wendy lives in the Scottish countryside, just outside Glasgow, with her husband, two young children and two dogs.

Julie Brander, senior account director, integrated media

Julie is an award-winning consultant who established and leads Weber Shandwick Scotland’s specialised influencer marketing practice, providing a highly valuable and strategic communications solution to brands across multiple sectors.
 
Julie allows brands to partner with ambassadors, grow their audience reach, change customer behavior and generate sales. Supporting both B2B and consumer clients, she has developed a mapping and execution approach to working with influencers which ensures that brands partner with voices that are right for their campaign and audience.
 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.