Details
Summary:
Webinar Zoom Event
PRCA Scotland event: Maximising value from Influencer Engagement
Date: 03 November 2021
Time: 12:30
Event Type: Group Event
Event Overview
Influencers keep on influencing. It’s an area of communications that continues to grow in strength and popularity as audiences spend increasing amounts of time on social media and other online platforms. As PR practitioners, are we keeping pace with the reach of influencers, and are we engaging with them in the most effective ways to maximise impact for brands and campaigns? And are all influencers created equal?
As part of our online panel, we have the lifestyle blogger and brand ambassador, Wendy Gilmour (@thankdfifi) and agency director, Julie Brander of Weber Shandwick who will share their experiences of how to make the most of influencer opportunities.
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.
This event is worth 15 points in the PRCA CPD Programme.