Details
Summary:
Join the PRCA for a half day virtual conference in partnership with CARMA, to discover the latest insight, trends and opportunities impacting public relations measurement.
Event Type: Conference
Event Overview
Economic uncertainty around the world means public relations and communications budgets face greater scrutiny than ever before. It has never been more important for communications professionals to prove their value and demonstrate the true impact of their work.
Strategic and robust measurement must be at the forefront of every campaign, as companies are forced to reevaluate their spending.
Join PRCA and CARMA for a half-day virtual conference on Tuesday 29th November, as we explore the latest insight, trends, challenges, and opportunities in public relations measurement. The conference will equip delegates with a best practice understanding of how to measure PR and create meaningful business impact in 2023 and beyond.
Agenda:
| 14:30 | 15:00 | The need to do better measurement Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas |
| 15:00 | 15:45 |
Panel discussion: How measurement & monitoring helps in a crisis |
| 15:45 | 16:00 | Coffee Break |
| 16:00 | 16:30 |
Data Literacy: What your PR team’s data skills should look like and building PR’s value |
| 16:30 | 17:00 | Travelling in the right direction: CARMA & Tourism Ireland’s Measurement Maturity journey Orla Graham, Account Director, CARMA |
| 17:00 | 17:30 | Closing keynote Johna Burke, Global Managing Director, AMEC |
Sponsored by:
This event is worth 15 points in the PRCA CPD Programme.
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