How to Sell Value – Demystified – Part 2

‘Environmental, Social, and Governance,’ or ESG is increasingly embedded in business strategy, delivery, reporting and communications. The issues that make up ESG are broad and complex, from climate change to diversity and inclusion, supply chain and labour practices to corporate governance and cybersecurity. The opportunity for enhancing reputations and impact is high and the risk of doing it wrong can be publicly fatal.  

This bespoke training focuses on helping participants to refine their understanding and practical communications skills. It’s a great way to prepare your teams to more skillfully navigate and deliver ESG-related communications and strategies.  

This is for: 

In-house, agency and independent communications and public affairs professionals with a beginner- to intermediate-level knowledge of ESG topics and subsequent reputational risk assessment and applied communications approaches.  

  

This training can be adapted to meet them at their current level of knowledge around ESG and will increase their understanding of and skills around: 

• Key ESG trends and terminology
• The ESG communications ecosystem
• Assessing ESG communications-related risk and making decisions
• Key considerations for communicating ESG topics

  

What’s different? 

This training is brought to you by Betsy Reed, an expert with 20+ years of experience in social and environmental strategy and communications on five continents. Her book ‘Communicating Social and Environmental Issues Effectively’ was published in 2020 as part of the PRCA Practice Guides series and provides an industry-leading practical framework. 

During this training, you’ll get: 

• Content which is relevant and impactful  
• The opportunity to discuss in group and ask questions of an expert 
• Practical application through case studies, analysis 
• Breakout sessions to play with practical strategies in a safe environment 
• Practical application and a communications framework  
• Further resources for communicators to continue building their knowledge about ESG topics 

Format 

• Half-day (four hour)  group session, or two two-hour sessions  

• A combination of theory/tools/techniques and practical exercises. 

• Breakout sessions with peers, that helps to build or underpin an internal ‘community of practice’ and organizational intelligence about ESG topics 

  

Topics covered can be adapted to reflect existing knowledge of participants and could include: 

•        climate change,
•        diversity and inclusion, 
•        supply chain and labour practices,
•        corporate governance and
•        cybersecurity and data privacy.