The Virtual PR Agencies group was launched in 2018 to support PR agencies who categorise themselves as ‘virtual’, and to develop initiatives that drive the sector forward. There are 12 founding members in the UK and Dubai, working across a broad range of industries and disciplines. All members operate slightly different models, but broadly speaking the group defines a virtual PR agency as “an established business staffed predominantly by senior freelance experts”.
In January 2020 the group published its first piece of research which was commissioned to explore the awareness of virtual agencies amongst UK communications leaders, and their perceptions of the pros and cons of the model. The highlights have been published on the PRCA's blog, and the full report can be accessed below.
During 2020 the VPRAG will be working on a range of projects around Reputation (building on the research findings), Growth and Leadership, Team and Culture, and Technology.
Virtual PR Agencies Group entry criteria for founding group members:
•Owner or managing director of a virtual agency (not a freelancer)
•Trading entity must be a limited company or LLP (not a sole trader)
•Must have a virtual team of at least five consultants (freelancers or employees) currently working on client programmes
•Minimum £100,000 turnover projected for 2020
•Must be a member of the PRCA
Nicky Regazzoni & George Blizzard, Co-Founders, The PR Network
Anne Bleeker, Founder, In2 Consulting @in2consulting
Isobel Camier, Founder, Isobel Camier Communications @isobelcamier
Jo Field, Founder & MD, JFG Communications @jfgcomms
Sarah Waddington, MD, Astute.Work @mrs_wadds
Charlie Le Rougetel, Founder, Big Top PR @big_top_pr
Helen Neal, Founder, HN Communications @HNCommsUK
Matt Phillips, Founder, PPR @pprconsulting
Lesley Singleton, Head of Play, Playtime PR @playtimePRLtd
Angie Wiles, Founder, The Difference Collective @hellodifference
Sophie Wilson, CEO & Founder, Tuesday Media @Tuesday_Media