The PR Network defines the virtual agency as “based on a flexible PR model which uses robust technology to bring together the best senior PR professionals from across the globe, without the need to work out of the same physical location”.
The aim of the group will be to discuss the opportunities and challenges offered to companies who categorise themselves as ‘virtual’, and to develop initiatives that drive the sector forward.
Nicola Regazzoni CMPRCA, Co-Founder, The PR Network, said: “The PRCA is a strong advocate for change and innovation. We approached Francis to discuss the momentum we are seeing which is driving growth in our own business and in the virtual agency category as a whole. The new group will help further establish virtual agencies as a valid career choice for senior PR practitioners, and a credible option for clients”.
George Blizzard CMPRCA, Co-Founder, The PR Network, said: “The virtual agency offers a future-proof approach to delivery of PR services. We’ve won five major accounts since the start of 2018 which shows us the barriers to adoption of virtual agency models are finally coming down”.
Virtual PR Agencies Group entry criteria for founding group members:
- Owner or managing director of a virtual agency (not a freelancer)
- Trading entity must be a limited company or LLP (not a sole trader)
- Must have a virtual team of at least five consultants (freelancers or employees) currently working on client programmes
- Minimum £100,000 turnover projected for 2018
- Must be a member of the PRCA
Nicky Regazzoni & George Blizzard, Co-Founders, The PR Network
Anne Bleeker, Founder, In2 Consulting @in2consulting
Isobel Camier, Founder, Isobel Camier Communications @isobelcamier
Jo Field, Founder & MD, JFG Communications @jfgcomms
Sarah Waddington, MD, Astute.Work @mrs_wadds
Charlie Le Rougetel, Founder, Big Top PR @big_top_pr
Helen Neal, Founder, HN Communications @HNCommsUK
Matt Phillips, Founder, PPR @pprconsulting
Lesley Singleton, Head of Play, Playtime PR @playtimePRLtd
Angie Wiles, Founder, The Difference Collective @hellodifference
Sophie Wilson, CEO & Founder, Tuesday Media @Tuesday_Media