Mélanie’s theory is that it’s all about empowerment and engagement. Both in leadership and training, it is important to be inclusive and contextualise but also to allow the ‘audience’ to own their topic and make their own conclusions - rather than being told. Being active in the assimilation process is the only way to remember and make sure knowledge is applied in the long run.
Her sessions are interactive and allow for everyone to participate and ask questions whilst learning the ins and outs of cross-cultural matters and cultural awareness.
Mélanie specialises in all aspects related to cross-cultural communications, from advertising to marcomms, branding, strategy and events. She also has significant experience in content management and foreign languages, especially in the field of transcreation.