Andrew has more than two decades of experience in developing brand reputation, risk mitigation and integrated content marketing programmes for Fortune 500 and privately-owned corporations.
Having spent 22 years in Hong Kong, he was responsible for creating and implementing a networked agency model across the Greater China and Asia Pacific Regions for MSLGROUP, PPR and Racepoint Global.
Now overseeing Racepoint's European operations, Andrew is tasked with driving brand engagement strategies for clients and developing international corridors of business across emerging and enterprise technology, healthcare management and consumer lifestyle sectors.
Andrew launched his career as a journalist, holding senior editorial positions with the South China Morning Post and the Mail on Sunday and now regularly contributes industry editorials for trade publications such as Gorkana, PRWeek, The Holmes Report and the China British Business Council. Andrew is also listed as one of the most influential players in PR industry in both the UK and Asia in PRWeek’s Power Book and has been selected as a judge for the PRCA’s DARE and National Awards.