Molly Aldridge joined the M&C Saatchi PR team with an international remit of continuing to grow both the UK and global PR expertise across the group worldwide.
Molly joins M&C Saatchi PR from SLAM PR (an IPG company) – the first ever global boutique PR agency – that she set up over 6 years ago growing the agency to a 30 strong team in London with international teams across Asia, Europe and the US.
Molly’s experience over the past 18 years comprises of working with big blue chip companies across the consumer and corporate sectors including fmcg brands such as Coca-Cola, The Body Shop and Orange alongside luxury goods and premium products for example Nespresso, Russian Standard Vodka, Lotus, Beats By Dre, Disaronno Amaretto, The Palladium Alliance, W hotels and Wedgwood.
Her strengths lie in building strong consumer desire for brands via strategic insights resulting in engaging creative platforms – targeting the right audience with compelling content relevant to their lifestyles via celebrity partnerships/ambassador programmes, bespoke events and the right story.
Molly has contacts throughout the fashion, music, film, art and TV industry and excels in creating intrigue and resonance for her clients ensuring brand awareness across on and offline communities as well as a positive impact on the bottom line.
Molly has worked with both local and global clients – from a Palladium Alliance launch targeting HNW individuals via a partnership with Vivienne Westwood and Lily Cole across the UK and US to a Nespresso new product launch simultaneously running events across 15 markets.
Molly has previously worked at The House (Music & Entertainment PR), Hill & Knowlton and Cohn & Wolfe honing both her local and global brand experience for clients including Virgin Mobile, GSK, Fashion Targets Breast Cancer, Gillette and Ford.