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Matt Carter MPRCA


About Matt

Matt is the founder and MD of Message House, a campaigns and research company. Matt has spent the last fifteen years advising businesses, CEOs and political leaders on campaign strategy and messaging, with a particular focus on corporate communications, reputation management, politics and polling. He has helped to manage global corporate crises, written speeches for major public figures and run training programmes for business leaders and comms teams. He continues to work on political campaigns around the world. Before founding Message House, he was UK CEO of international PR firm Burson-Marsteller where he helped clients to build effective global communications’ campaigns and stakeholder engagement. He also set up and ran the EMEA office of Penn, Schoen and Berland, the strategy and research firm, where he was pollster to major businesses and political campaigns, helping them to fine tune their messages and target their key winnable audiences. Matt has also worked at the most senior level in politics as General Secretary of the Labour Party. He was responsible for the day-to-day management of the political campaigns and organisation of the party and was in charge in the period running up to and including the 2005 General Election, which saw Tony Blair overcome his critics and win a successful third term in office. Previously, Matt taught politics at the University of York, where he was awarded a Doctorate in Philosophy. He has published a number of books and articles on politics and campaigning, and has spoken at conferences around the world. He was a member of the PRCA Council 2011-2013. Matt is on the Board of Trustees of People United, a pioneering charity which uses the arts to promote kindness, and also the University of York Professional Network Advisory Board, and is an occasional tutor at the London Business School.

Training Theory

“Most of all, I want all training to be actionable. It should not only be fun and interesting but also rooted in the real world and able to be put into practice simply and easily. I like to structure courses around concrete insights, with practical illustrations to bring the topic to life and learning based in sharing experiences, group discussions and even experiential training where possible.”


Matt Carter specialises in training communications professionals on how to create effective campaigns and winning messages, whether aimed at political, corporate or consumer audiences. He is a regular speaker at conferences about messaging, polling, reputation, crisis management, politics and key audiences like millennials.