“Training isn’t particularly useful unless it can be practically applied. I always aim to provide a balance of theoretical context and real world use in all of my workshops and webinars. I believe it is crucially important to see how digital approaches such as SEO, PPC, social media and analytics can be properly incorporated into the day to day workflow of PR practitioners. My ultimate goal is to ensure that PR professionals everywhere are properly armed with the digital skills necessary to thrive and develop in an ever changing media and business environment.”
Andrew Smith is a specialist in digital communications. His areas of expertise include social media, SEO, pay per click advertising, blogging and digital analytics.