About Andrew
Andrew Smith MPRCA is Managing Director of Escherman, a specialist social media, PR and analytics consultancy. He currently holds the Google Analytics Individual Qualification. With a career spanning 30 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world's biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint. As a digital PR trainer, he has worked with over 500 organisations in the last 5 years to help develop the digital communication skills of both individuals and teams within commercial businesses of all sizes, as well as numerous government departments, charities and NGOs. Andrew has also been a consistent PR innovator, being among the first UK practitioners to exploit email (1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PR blogging", he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics. He is also co-author of two bestselling social media books, Share This and Share This Too, and a guest lecturer in social media at the University of Leeds Business School.
Training Theory
“Training isn’t particularly useful unless it can be practically applied. I always aim to provide a balance of theoretical context and real world use in all of my workshops and webinars. I believe it is crucially important to see how digital approaches such as SEO, PPC, social media and analytics can be properly incorporated into the day to day workflow of PR practitioners. My ultimate goal is to ensure that PR professionals everywhere are properly armed with the digital skills necessary to thrive and develop in an ever changing media and business environment.”
Specialisms
Andrew Smith is a specialist in digital communications. His areas of expertise include social media, SEO, pay per click advertising, blogging and digital analytics.