About Rosie
Rosie Doggett is a leading independent marketing procurement consultant. She spent more than two decades in account handling from Account Executive to Managing Director level with top creative agencies such as Publicis, GGT/TBWA, FCB, Saatchi & Saatchi and Borkowski. Her duties included winning pitches, directing account teams, and profitably running major accounts in the retail, finance, entertainment, food and automotive categories. In 2005 Rosie was headhunted by a Marketing Director to better manage their agency costs, and since jumping ship she has helped the procurement and marketing departments of clients including Adidas, Akzo Nobel, Premier Foods, General Mills, Tele2, McDonalds, Subway, Metro Bank,TK-Maxx, B&Q, M&S, Homebase, Seat, Audi, VW, Skoda, Absolut, Chivas, Ballantines, Kahlua, New Look and Rowse.
Training Theory
‘’Procurement, properly directed, can be a positive force in the world of marketing. Agencies across all marketing disciplines should understand what motivates procurement people, and how best to engage with them. Having worked with so many procurement professionals over the past 11 years I feel confident in preparing agencies to gain the most from these relationships’’.
Specialisms
Rosie focuses her time on agency roster management, pitches, contracts, fee negotiations, cost control, and utilises procurement’s extensive tool kit in accordance with agency-friendly best practice.