Genesis PR

About Us

Genesis is a leading regional PR and digital communications agency, based in Ipswich and with a team of 16 experienced and passionate professionals with the experience, expertise and capability to deliver.

We specialise in business-to-business communications and, with our skilled and passionate team, we genuinely care about our clients and the work we do for them.

For each of our clients, we focus on the outcomes they want to achieve, whether that’s building brand reputation, driving engagement and sales, or changing attitudes and behaviours.

With our integrated approach, we provide the complete solution:

• PR and media relations – to build your profile and reputation as a market leader

• Social media – to connect and engage with people you want to do business with

• Web optimisation – to make you seen and found in a crowded online world

• Digital marketing – to drive leads and new business in a targeted way

• Brand assets – to make you stand out in a competitive market

Our tried and tested four-step approach ensures that results are delivered in an optimum way – to quality, time and budget:

Step 1 – Discover. Getting to grips with your business, challenges and opportunities as well as your markets, audiences and competitors is where we start.

Step 2 – Create. We’ll then swiftly develop a strategy and plan, as well as defining your target audiences, core messages and best routes to market.

Step 3 – Activate. This is the meat of the work – implementing the strategy and plan, delivering the outputs that will in turn achieve your goals.

Step 4 – Evaluate. It’s critical to measure and assess our effectiveness, both to demonstrate to you the value we are delivering but also to learn and refine the strategy and tactics.

Industry Sectors

B2B: business services, Professional Services, Charities/not-for-profit, IT: Data processing, IT: Hardware, IT: Software, Construction: Infrastructure, Education/academic, Financial Services: personal finance, Government agencies, Government: central, Government: local, Healthcare: Medical, Healthcare: Social, Industrial/manufacture, Associations/membership organisations, Pharmaceutical: ethical, Property Services, Telecommunications, Transport, Travel/tourism, Utilities, Waste industry/recycling, Health & Wellbeing: fitness, Pharmaceutical: Manufacturing/biotech, Energy/Fuel, Technology, Public Affairs, Chemical/mineral, Construction: Building, Environment, Export Services, Emergency services

Disciplines

• Community relations
• Consumer communications
• Corporate affairs
• Corporate social responsibility
• Crisis & issues management
• Employee/internal communications
• Environmental communications
• Trade relations
• Financial relations - acquisitions/mergers/T-O
• Financial relations - investor/institutional
• Financial relations - shareholder
• Government relations/lobbying: local
• Government relations/lobbying: national

Specialist Services

• Communications planning
• Creative advertising
• Design
• Evaluation
• Event and conference management
• Marketing support
• Media buying
• Media & presentation training
• Media monitoring
• Message development
• Online PR
• Publications
• Sponsorship
• Specialist writing (corporate brochures/speeches)
• Website development management
• Youth PR

Partners and Directors

Penny Arbuthnot and Charles Arbuthnot.