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Driving awareness for Innovo from a standing start


Atlantic Therapeutics, for over 50 years, have been at the leading edge of the technological developments in muscle rehabilitation and conditioning. They hired Speed to help launch new product innovation to aid a sensitive matter.

Atlantic Therapies

Healthcare: Medical

Monday, February 27, 2017

Agency: Speed Communications

The Challenge

Educate consumers on the function and importance of the pelvic floor in bladder weakness and communicate that there is a solution to this problem; there is no longer a need to 'put up' with it.  


The Solution

Take the stigma away from weak pelvic floor by raising awareness of its commonality so consumers can relate. Take this positioning and messaging through every channel including the website.

The Results

22 units sold in 24 hours due to one gold standard PR placement, with over 2500 OTS. Complete rebrand, all content creation and full PR launch achieving 13 national premium media attendees.