Agency: Speed Communications
Position Nestlé Professional as a leader in the training of the next generation of hospitality staff, through its’ Toque d’Or Competition.
Leveraged high profile media partnerships to produce a range of thought-led features that highlighted the extensive historic work Nestlé Professional had conducted throughout the past 27 years to drive recruitment and standards in youth skills. ndards in youth skills.
90 pieces of coverage across hospitality trades. This represented a 250% increase in media commitment to the competition with many leading journalists attending the Heats, Finals and Awards dinner. 9:1 ROI