Research by Oxford Metrica and others shows that a client's reputation is not necessarily damaged by a crisis itself. What does harm to their share-price, sales, trade relationships, media profile, recruitment potential, government relations and standing in the community is being seen to handle the communications around a crisis badly. Most companies will experience a business-threatening event once every five years. When it happens, clients suddenly find themselves under the media spotlight, with intense and unwelcome public attention catching them off-guard. Some firms acquit themselves well, and often acquire a better reputation in the aftermath. Others try to hide and take years to recover. A few are wiped out forever by lack of foresight.
Learn how to make a compelling case to clients for investment in crisis preparedness
Gain proven rules and systems for handling stakeholder and media relations during and after a crisis
Understand how to cut through the panic and take control of a crisis in ‘the Golden Hour'
Be able to sell crisis preparedness programmes and acquit themselves professionally when crisis strikes a client.
The agenda is based on case-studies and covers:
Presenting the case for crisis communications preparation to management
Risk analysis and contingency planning (what is likely to happen?)
Stakeholders and audiences in a crisis: knowing who they are in advance
Crisis procedures: roles, systems, equipment, locations, materials, handbooks
Training, simulations, rehearsals; keeping up-to-date
On the day: what a crisis feels like, what it looks like
Immediate actions: seizing the initiative
Handling media relations professionally in a crisis
External follow-up and internal learnings
- See more at: http://www.prca.org.uk/pr-training-crisis-communications-management-08-m...
Full course notes will be provided, a copy of the presentation slides and checklists. A list of relevant books, articles, sites and blogs will also be circulated. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.