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Introduction to PR

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Places available:
Points Awarded: 
Course Type: 
Classroom based

This course aims to provide an introduction to everyday PR activities, covering a broad range of areas allowing new recruits, executives and those moving over from an administrative role to gain an understanding in the world of PR.

Course Objectives: 

Define PR and define where it fits in the marketing mix and what it can contribute to reputation.
Structure a basic PR campaign, including targeting and evaluation.
Identify the core range of PR tactics.
Structure a news story and employ the key steps in calling a journalist.

Learning Objectives: 

What is PR, where does it fit in the marketing mix and how does it contribute to ‘reputation'?
The structure of the PR industry and its different styles and specialisms
What are the key elements of a PR campaign?
The importance of targeting and evaluation
What are the tactics available to PR practitioners?
What are the key elements of a great press release?
How to call a journalist - some top tips
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Full course notes which you will have completed throughout the session will be yours to take away for future reference. The workbook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.