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KPIs - How to measure performance in PR & corporate communications

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Places available:
Points Awarded: 
Course Type: 
Classroom based

Measuring performance is key to understanding your business and demonstrating return on investment (ROI) in your client accounts and to your shareholders. But where to begin? What to measure? How do we include all aspects of business in one report? By creating a grounded performance framework based on the four core elements of your business you will demonstrate a full understanding of your business and provide assurance to your internal and external stakeholders This one-day course explores the performance framework in each of the core elements of Revenue, Cost, Customer Satisfaction & Employee Engagement and will help you meet the challenges of performance reporting in your business.

Course Objectives: 

Through exploration of a little theory, practical exercises and group discussion delegates will:

Be able to create Key Performance Indicators which are specific, meaningful and focus on outcomes and results, not output.
Gain a detailed understanding of the four core elements of business performance (Revenue, Costs, Customer Satisfaction & Employee Engagement) and how they come together in a value chain to drive positive performance.
Build confidence in creating PR specific KPIs and presenting results simply, clearly and effectively.
Develop their understanding of business cycles and patterns in performance which can help us plan and prepare for change in our business.

Learning Objectives: 

What is a Key Performance Indicator (KPI)
How to write a SMART indicator of performance
The difference between output and outcomes
How to present data in a simple, effective way using RAG reports (Red, Amber, Green)
The importance of measure, do, measure
How to produce performance reports which are reliable, valid, consistent and meaningful
Common mistakes in KPI reporting
About the value chain and relationships between employee engagement, customer satisfaction and financial performance
The underlying theory of generating business goals
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Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.