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COVID-19 (Coronavirus) - Support and resources

The PRCA's mission is to provide support and advice to members that ensures they have the knowledge and confidence to deal with the issues relating to the COVID-19 outbreak.

We recommend members regularly review the UK Government advice for employers, employees and businesses. Further advice and resources for PR professionals can be found below.

COVID-19 Crisis Communications Webinar

Crisis Communications expert Rod Cartwright MPRCA shares best practice advice on how PR professionals can apply crisis communications principles to the coronavirus outbreak.

Global COVID-19 Communications Taskforce

The PRCA is assembling a team of senior professionals from across the world to help PR professionals deal with the impact of Covid-19. We want to hear from experienced practitioners interested in working on

  • Global advocacy of the need for the PR function to play a leading role in all planning, preparedness and response efforts
  • Fast-shifting work-from-home and virtual models that PR professionals must embrace for themselves and assist other stakeholders in embracing as well
  • Communicating for the mental health and well-being of the public in unprecedented, uncertain times
  • Key crisis-response and best-practice guidance for all communications disciplines  
  • Collecting and reporting industry data pertaining to Covid-19 and its impact on role of PR professionals.  

To apply to join the taskforce, please send a short email outlining your experience to PRCA Head of Communications and Marketing, Koray Camgoz.

Assessing the impact of COVID-19 on the PR industry

We've publushed research revealing the impact of the outbreak on the PR industry. The survey gathered the views of 194 PR professionals between 11th and 15th of March.  The findings reveal:

  • 33%) believed the industry was underprepared for the outbreak.   
  • Remote working policies (62%) and event cancellations (58%) were the most common responses to the crisis taken by organisations.
  • 30% of believed their organisations have made good progress on their communications plans as a result of Covd-19.
  • 17% of organisations have not taken any precautions whatsoever as a result of the outbreak.  


For more information on the research, contact Policy and Research Manager, Neha Khatwani.