This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.
Structure a strategic PR campaign.
Make clear links between objectives, strategy and evaluation.
Manage and optimise the creative process.
Avoid classic pitch pitfalls.
How to get a good brief
How to use the POSTAR planning tool
The difference between business and communication objectives and the link to evaluation
Managing the creative process
What makes for a successful proposal or pitch
- See more at: http://www.prca.org.uk/pr-training-planning-a-strategic-pr-campaign-30-m...
Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.