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Planning a strategic PR campaign

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Places available:
Points Awarded: 
Course Type: 
Classroom based

This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.

Course Objectives: 

Structure a strategic PR campaign.
Make clear links between objectives, strategy and evaluation.
Manage and optimise the creative process.
Avoid classic pitch pitfalls.

Learning Objectives: 

How to get a good brief
How to use the POSTAR planning tool
The difference between business and communication objectives and the link to evaluation
Managing the creative process
What makes for a successful proposal or pitch
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Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.