Writing well is at the heart of effective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
Attendees will gain an understanding in how to write effectively for different mediums and will be able to adapt their style to suit different audiences.
Selecting the appropriate communication device.
Structuring news releases, email sell-ins and features.
The importance of headlines and first paragraphs.
Varying writing style to suit intended audience and objective.
Common grammatical mistakes and how to prevent them.
A copy of the presentation and all learning materials will be available to download at the end of the webinar.