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Harnessing the Power of Twitter for PR

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Places available:
Level: 
Introductory
Points Awarded: 
10
Course Type: 
Online
Date:
Trainer:
Location:

This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.

Course Objectives: 

Walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter.

Learning Objectives: 

What Twitter is.
Antecedents of Twitter.
Case studies (good & bad) of Twitter campaigns.
The Golden Rules of using Twitter for campaigns.
Getting the most out of Twitter yourself.

Materials: 

A copy of the presentation and all learning materials will be available to download at the end of the webinar.