This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
Walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter.
What Twitter is.
Antecedents of Twitter.
Case studies (good & bad) of Twitter campaigns.
The Golden Rules of using Twitter for campaigns.
Getting the most out of Twitter yourself.
A copy of the presentation and all learning materials will be available to download at the end of the webinar.