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Making the most of Facebook for PR

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Facebook. It’s the biggest social network in the western world with a billion people active on the platform. But as a semi private network how can you harness its power to make your presence known? How can you grow a profile? What’s the best way to recruit advocates? How do you go about encouraging meaningful interaction with the audience? What content works in the Facebook universe? How do you create great landing pages? Yes, there is much more to Facebook than just having a company page.

Course Objectives: 

This webinar shows you how to make the most of one of the world's most popular social networks.

Learning Objectives: 

Through examining the current best practice techniques that brands and companies are undertaking through Facebook this webinar will include:

Is Facebook right for your brand/organisation/client?
Facebook users and their habits
Your Facebook strategy
Engaging with your Facebook audience
Growing your Facebook Likes and building a Facebook tribe
Facebook etiquette
Building a great landing page
Using Facebook apps
Facebook content that works
Running competitions on Facebook
Successful Facebook campaigns
Evaluating your Facebook presence


A copy of the presentation and all learning materials will be available to download at the end of the webinar.