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Communicating in the Middle East & North Africa

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Course Type: 

The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives.

Course Objectives: 

Gain a clear understanding of the evolution of PR in the Middle East and North Africa region.
Be acquainted with the unique history, identity and communications landscape of the three main MENA regions – namely the GCC, the Levant and North Africa – and the ways in which their media landscapes differ.
Gain a clearer understanding of the tactics and approaches that yield the best results on a country-by-country basis.

Learning Objectives: 

The factors they need to consider when creating a communications strategy for the MENA region
The media channels that continue to hold the most clout
The impact of local cultures, customs, and political, religious and linguistic nuances on communications strategies applied to this region
Tactics and approaches that yield the best results


A copy of the presentation and all learning materials will be available to download at the end of the webinar.