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Influencer relations

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Places available:
Level: 
Intermediate
Points Awarded: 
10
Course Type: 
Online
Date:
Trainer:
Location:

Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.

Course Objectives: 

Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings. For too long, journalists and bloggers have complained of untargeted approaches and spammed press releases, but by applying some best practice you can stand out in their inbox as a reliable consultant who they will listen to.

Learning Objectives: 

What makes a great story? · What content do influencers want? · How do journalists and bloggers work? · How to identify influencers · How to qualify influencers and maintain a contacts database · Building diverse and authoritative inbound links · Influencer outreach best practice · Rules on disclosure

Materials: 

A copy of the presentation and all learning materials will be available to download at the end of the webinar.

Trainers: