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PRCA Foundation Certificate (FCert PRCA)

Learning Objectives:
Learners will be able to demonstrate an understanding of PR in context, writing skills, and creative thinking. This will be presented in a portfolio of evidence.

Training will comprise of a set of core units and a set of optional units. Selected units must total 150 points, with full day classroom courses worth 40 points, and webinars worth 10 points.

Core units (110 Points):

  • Ethics in PR and Communications
  • Introduction to PR/Planning a Strategic PR Campaign
  • Building Effective Persuading and Influencing Skills
  • How to Manage Your Time and Workload More Effectively
  • Good Media Relations

Optional units – 40 points from a curated collection


To complete the learning objectives, learners will produce a portfolio of self-development throughout their formal training. The aim is to showcase development as an effective PR practitioner. This portfolio will contain:

  • Personal review
  • Training analysis
Member Cost: 
Non-Member Cost: 

Associated courses

To book

Select the dates you would like from the drop down lists. To view course descriptions click the hyperlinked course titles.

If you have any questions please contact us on 020 7233 6026 or email

Selected points: 0


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