PRCA Measurement Conference 2024 – Unlocking the Future of PR Performance
As the communications landscape continues to evolve with advancing technologies and shifting expectations, the demand for innovative PR measurement solutions has never been higher. This year’s PRCA Measurement Conference, co-hosted by CARMA, takes a bold and forward-thinking approach to PR analytics and performance evaluation.
Join us online for an in-depth look at how you can harness cutting-edge data insights, AI-driven technologies, and real-time analytics to optimize your PR strategies, measure concrete results, and showcase the true value of your work. Whether you’re a seasoned professional or new to the field, this half-day virtual event delivers actionable insights designed to boost your measurement capabilities and position your organization for success.
In support of AMEC’s Global Measurement Month, the 2024 conference will feature a mix of engaging keynote sessions, case studies, and panel discussions led by industry leaders, offering you practical tools and strategies to stay competitive in an evolving communications landscape.
Agenda
| Time | Session |
| 2.00pm | A Reputational Reckoning: Understanding PR’s Impact On Reputation – Orla Graham, Insights Consultant, CARMA As guardians of reputation, PR and comms leaders will be the first called upon during a crisis or risk to an organisation’s reputation. But we’re often failing to properly measure, understand and prove the impact of communications on reputation. We’re failing to prove our own value. – This session will explore a robust, holistic, and consistent approach to measuring reputation – How the principles of best practice measurement, evaluation and learning are the bedrock of reputation management – Case studies putting this into practice, drawing on findings from CARMA’s Airlines Reputation Report and how you can apply this to other industries |
| 2.30pm | Checkatrade Give Us a Lift – Measuring for Success – Rob Lewis, Paid Social Director, WPR Agency Explore how WPR’s award-winning “Give Us a Lift” campaign, which won Best Use of Data and Analytics at the PRCA DARE Midlands Awards 2024, achieved measurable success through innovative use of data and analytics. Rob will demonstrate how the measurement approaches used can be applied across the wider marketing mix, offering practical lessons for effective evaluation and integration. |
| 3pm | Panel: AI-Powered PR: Revolutionising Measurement and Insights Panellists: – Andy Martinus – Global Head Of Innovation – TEAM LEWIS – Robert Wainman, Associate Director, Insights & Analytics at WE Communications – Amber Ellis, Senior Account Executive, CC Group – Moderated by: Gareth Owens – Consultant at CARMA Our panel will discuss how AI and advancing technologies are transforming data analysis and real-time monitoring in PR. This session will highlight the latest innovations, empowering PR professionals to drive strategy with greater accuracy and insights. |
| 3.45pm | Break |
| 4.00pm | Discover the Power of Measurement & Evaluation in Transforming Brand Reputation and Strategy: A Honda Case Study – Jennifer Sanchis, Insights Consultant, CARMA This presentation will unveil how Honda, a leader in the automotive and motorcycle industries, effectively harnessed the expertise of CARMA to revolutionise its communication strategies across Europe. This session is a must-see for professionals interested in PR, communications, and strategic brand management, offering insights into: Implementing a powerful European evaluation programme to synergise regional and international PR efforts. Transitioning from traditional metrics to advanced evaluation frameworks that align with corporate strategies. Achieving exceptional media reach and engagement through targeted communication of new product launches and corporate initiatives. |
| 4.30pm | Seven elements (not predictions!) that will be paramount for your 2025 measurement and evaluation strategy. – Ben Levine, Director & Senior Partner, TRUE Global Intelligence In an era of rapid digital transformation and evolving consumer behaviours, effective measurement and evaluation has become more critical than ever. Join Ben Levine as he delves into the seven key elements that will shape your 2025 measurement strategy, ensuring your organization stays ahead of the curve. |
| 5.00pm | End |
Ticket prices:
PRCA Member – £30 + VAT – Register here
PRCA Non-Member – £50 + VAT – Register here
PRCA Member Team Ticket (Up to 10 delegates) – £200 + VAT
PRCA Non-Member Team Ticket (Up to 10 delegates) – £350 + VAT
To claim a team-ticket, please email events@prca.org.uk