Do business awards play a leading role within your PR strategy? Often viewed as a stand-alone tactic, awards may be overlooked when life in the fast lane takes over.
Here are five reasons to prioritise awards within your PR and Communications strategy:
1. Audit your business
In the world of PR, juggling priorities is part of the ride. Luckily, awards allow you to kill two birds with one stone. Entering an award gives you the opportunity to step back and take a fresh look at your business whilst also producing an entry which could boost your profile. Use this time to identify strengths and potential weaknesses to implement new communication tactics.
2. Receive recognition for your hard work
If you are innovative, have a bright star amongst your team or are growing at high speed, it’s time to shout about your success. This recognition will prove your value to other departments within your company and to potential and existing clients.
3. A great opportunity to build your contacts…and celebrate!
Entries are received from all areas of the business community, which can build your network of suppliers, advisors or future customers. Should you be shortlisted, the ceremony itself is an opportunity to exchange knowledge with your peers and allows you to reward your team for all their hard work.
4. Benchmark your business
The judging process gives you independent, impartial opinions from expert judges. If you're shortlisted but pipped to the overall award, don’t be disheartened. Use the opportunity to request feedback from the selection panel, or research why the winning company stood out from the crowd. It's a great way to share best practice and learn from your peers, giving you inspiration to drive your business forward.
5. A good investment of time
In a profession where time is your most prized resource, it is important to spend it wisely. Awards provide ever-green marketing potential to be used within your press releases, website, social media and more.