- Level 4 Higher Apprenticeship in Public Relations.
- Assessed against industry needs.
- Equivalent qualification to a Foundation degree/first year of university.
- Apprentices are employed by a PR and Communications agency or in-house PR team.
- 18-month contract.
- Apprentices work full time whilst completing on-the-job training and assessments.
- Each PR Apprentice is assigned an assessor/coach by PRCA who holds monthly reviews with them.
- The coach sets and structures their work, and provides on-going support.
- All PR Apprentices are paid at least the national minimum wage for their age.
- At the end of the apprenticeship, 75% of PR Apprentices stay on in their organisation and 93% continue their career in PR.
