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The Value of Reputation

For more information about The Economics of Reputation, contact Matt Cartmell.

The PRCA, in conjunction with YouGov, has unveiled research into the importance and value of reputation for UK businesses. The results are the latest step in the PRCA’s ongoing campaign to aid understanding and stimulate debate around the contribution reputation makes to all organisations.

The infographic below reveals the main findings - click on the image to view a full-page version. 
 

 

For a further breakdown of the research findings, click here for a presentation from YouGov Director of Reputational Research Oliver Rowe.