Details
Summary:
This workshop examines PR's vital role in an integrated sales and marketing programme.
Event Type: Webinar
Address: Webinar, Webinar
Places available: 50
Places remaining: 48
Trainer: Katie King
Event Overview
Smart phone enabled consumers have taken control away from brands, whilst social media platforms have revolutionised the business landscape. As a result, today's successful organisations have to adapt to a new form of social selling, one where PR and thought leadership play a vital role in warming up the pipeline for sales. Delegates will learn about the following: • The C-suite impact of digital on sales, marketing, customer service and HR • Social Selling and the demise of the traditional sales person • The rise of thought leadership • Delivering stakeholder comms via multiple touch points The benefits of these skills will be: • An understanding of the new hybrid world of sales and marketing, both strategic and tactical • How to develop an outline sales and marketing plan to meet business goals • How to fully exploit PR tools for improved success with email marketing • How to use LinkedIn and Twitter for thought leadership and sales • Which tools can be used to support you • How to measure the success of an integrated sales and marketing plan