Navigating the Paid Marketing Landscape in 2024 and Beyond - Part 2

Event Overview

In this webinar, we will cover:

• Campaign Strategy - “Starting with the objective in mind.” - Objective setting for paid activity and how to avoid confusing, expensive and ultimately fruitless efforts!
• Measuring ROI - Importance of tracking pixels, event tracking and key metrics 
• Audience Research & Development - Tools, tips and tricks
• Platform-Specific Mini Deep Dive: covering ad formats, useful tools, and best practices for...
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google Ads
  • YouTube
• Q&A

Who should attend?

Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns. 

These may include:

• [Online] PR Professionals
• Content Marketers
• Social Media Managers/Marketers
• [Digital] Marketing Managers