Consultancy Benchmarking: Full Results 2014
Benchmarking
The Benchmarking Survey is the most comprehensive source of KPIs for the PR industry in the UK, helping consultancies see how other PR organisations are adapting to the current economic climate and to understand what lessons can be learned as the industry continues its recovery. The report, sponsored by Kingston SmithW1, provides an exhaustive list of key performance indicators covering everything from industry drivers and new business performance to a range of Financial and HR KPIs from profit margins and income growth through to churn, redundancy and salary rates.
The MD section covers:
- Key issues facing the industry
- Predicted changes in income, profit and margin
- Categorisation, frequency and success rates for new business leads
The FD survey covers:
- Business and financial performance
- Managing client accounts
- Charging and time management
The HR survey covers:
- Salaries and redundancies
- Maternity and paternity leave policy
- Recruitment policies
You can see a preview of the results by clicking here
Please note the results are exclusively for PRCA members only.