MATCHMAKER

×

Looking for a Public Relations Agency? Use our Free matching service to find the right agency for you.

User login

Neil Backwith FPRCA

About Neil


Neil Backwith is a highly experienced business manager. He is a specialist in agency/consultancy management having spent 10 years as a client and then 22 years with Porter Novelli, rising from Account Manager to European CEO and Global Board Director.
His focus on commercial skills is one which is rare in PR, directly linking agency profitability to strong time management. He is also a trained psychologist, author of the highly acclaimed book ‘Managing Professional Communications Agencies' and a Fellow of the Royal Society of Arts. He received the CIPR ‘Norman Manners' Award for PR Professional of the Year in 2007.

Neil Backwith is a highly experienced business manager. He is a specialist in agency/consultancy management having spent 10 years as a client and then 22 years with Porter Novelli, rising from Account Manager to European CEO and Global Board Director. His focus on commercial skills is one which is rare in PR, directly linking agency profitability to strong time management. He is also a trained psychologist, author of the highly acclaimed book ‘Managing Professional Communications Agencies' and a Fellow of the Royal Society of Arts. He received the CIPR ‘Norman Manners' Award for PR Professional of the Year in 2007.

Training Theory


"Training is so often ineffective because the fundamental principle of learning is missed. Learning is about understanding the reason why something is important and how it works, not about checklists and crib sheets. The basis for all my training is understanding of the business model on which PR consultancy is based. Once that is understood, the levers which impact profitability become clear and management of the business, staff and clients has a new purpose and direction".

Specialisms


All Neil's training is based on learning the key 'commercial skills' required to optimise the profitability of your PR Consultancy.