The PRCA Future Leaders Programme
Start date: Tuesday 22nd, February, 2022
End date: Thursday 24th, March 2022
Where: ONLINE (The sessions are spread out over 5 weeks to give the delegates time to manage their work and reflect between each session with a coaching session once you have completed the programme)
Member Price: £1150 + VAT - 20% = £920 + VAT
Non-member Price: £1380+ VAT - 20% = 1104 + VAT
*Includes a FREE coaching session
Level: This programme is aimed at PR and communications practitioners who are preparing to make their next step into leadership roles or have just started a leadership role. They will learn the essential skills of leadership, emotional intelligence, resilience, branding and much more.
All attendees will receive a PRCA PR and Communications Future Leaders Diploma upon completing the programme.
The trainers and sessions will include:
22.02.22 from 09.30 -12.30 - Lindsay Patterson MPRCA: You as a leader, today, tomorrow and 5 years from now
This interactive kick off session will provide the building blocks for the programme, giving participants the opportunity to discuss their own personal leadership goals and challenges with the group, learn from others and build relationships which will underpin the programme as a whole.
Feedback is one of the cheapest and most powerful management tools we have on tap. Yet it's underused and often poorly handled. Even experienced communicators are in danger of missing a trick, delivering feedback that fails to produce positive change. Effective feedback gets people on track, develops great careers and helps to shape a culture that reinforces and rewards high performers. Feedback can also be highly motivating and energising. It has strong links to employee engagement and productivity. This highly interactive session will build your skills and confidence in giving feedback that gets results and creates the change you want. You'll learn the absolute no-nos of feedback as well as understanding how to shape a culture that actively welcomes feedback at all levels. You'll be able to show others how to deliver great feedback and set the stage for building better management communication at all levels.
10.03.22 from 09.30 -12.30 - Jane Fordham MPRCA: Emotional Intelligence as a Leadership Superpower
Performance Management & Internal Communications in a COVID-19 World
Is your leadership style built upon a foundation of self-awareness and a knowledge of your own emotional intelligence (EQ)? Social science tells us that even the smallest shot of positivity can give an individual a competitive edge or equally transform team engagement and business impact. Self-knowledge, EQ and wellbeing in a leader’s toolkit drives impactful communications, an ability to influence, engage and inspire a team, indeed all stakeholders. COVID-19 and the long-tail aftermath, has necessitated a paradigm shift in the parameters of performance management and internal communications.
This highly practical and interactive workshop, we will examine the facets of emotional intelligence and go on a journey to define your own EQ profile. From this sound basis of self-knowledge we will rebuilt an approach to people leadership fit for these extraordinary times. We will cover performance management and employee communication approaches to shore up the wellbeing and resilience of your teams, drive engagement and ultimately performance. You will also be given the opportunity for an EQ assessment after the programme is completed.
16.03.22 from 09.30 -12.30 - Barbara Phillips MPRCA: Personal Branding with a Global Mindset
In case you missed it, global reach is now possible for even the smallest firms thanks to ever evolving technology especially social media. Add to that, your team, clients, stakeholders and suppliers are likely to sit in a different time zone anywhere on the globe, hold different cultural nuances and currently, be acutely conscious of corporate practices that perpetuate racial injustice. What does does this mean for you and your leadership?
The session will:
- Explore your personal brand
- Define your leadership style
- Identify new ways of leading post Covid-19 and in a racially open environment
- Tap into your individual potential to lead globally by offering simple coaching tools
22.03.22 from 09.30 -12.30 - Rod Cartwright FPRCA: Mastering the Art of Leadership Communication in the New Abnormal
The global pandemic has turned on its head a range of assumptions about how the world works and ripped up many of the accepted rules of business life. Crucially, it has unleashed an ‘expectation tsunami’ from employees, customers and investors and communities – from diversity, inclusion, mental health and employee wellbeing to ethics, transparency and accountability. Never before has effective leadership been at a greater premium and never has high-impact communication been a more essential ingredient of that leadership.
Against that complex backdrop, this interactive, half-day session will equip your with the leadership communication skills, capabilities and confidence needed to rise to those challenges in 2022 and beyond.
The session will:
- Draw on the practical insights from an annual, global, five-year study, which explored the views of over 25,000 people on effective leadership, effective communication and the umbilical link between the two
- Consider the impact of ESG, financial materiality and risk management on leaders from all organisations - whether listed or not
- Encompass elements of behavioural psychology, neuroscience and storytelling, as they relate to leadership and leadership communication
- Starting with competing definitions of leadership, arm you with a practical seven-part model for effective leadership communication, centred on the alignment of words, deeds and personal presence
- Help you deliver leadership communication which informs, educates, motivates and inspires – appealing to both head and heart, in a way that drives positive behaviour change amid constant change
- Provide your with a practical leave behind, including key questions to ask yourself regularly
24.03.22 from 09.30 -12.30 - Jayne Constantinis MPRCA: Virtually Brilliant Leadership Communication
One of the key tools of 21st century leadership is an ability to communicate with confidence and skill. In 2020 leaders are facing an additional challenge – remote working. Just as tennis players adapt their game for each surface, so we need to finesse our communication style for the virtual world. It requires a particular set of tools and techniques, and a unique tone of voice. Normal rules don’t apply. Basically, the fundamental pillars of good communication are amplified because we have fewer tools at our disposal and because the physical environment is more challenging. We are more exposed! The tools we do have must therefore work harder to enable us to achieve our objectives. Plus, our audiences are in an unusual ‘place’, literally and mentally.
In this session you will learn the essentials of excellent communication in a variety of different scenarios: how to exude gravitas and presence through verbal and non verbal techniques; how to present and pitch with clarity and relevance so that you can hold and inspire an audience; how to manage online meetings. The training is highly practical – you will leave with a set of tools to implement immediately. The 18-month programme of follow up support (a series of emails and 10 podcasts) ensures that your new behaviours are reinforced, extended and embedded.
Every delegate will have a follow up online 1 hour one-to-one coaching session to reinforce learning and discuss an action plan on their personal growth following the programme.
'The Future Leaders Programme was a really valuable course, and from the start I found myself implementing positive changes in how I give feedback and communicate with colleagues and clients. It has definitely boosted my confidence in my abilities and was a valuable opportunity to network. I'd highly recommend the course.''- Emily Brennan, Alice PR, Account Director
''Despite being delivered online - the sessions being spaced out over a number of weeks, allowed space to reflect on each session which may not have been possible if the event was face to face. The course covered a broad range of important areas for communications leadership and the trainers were second to none. I particularly enjoyed the final coaching session, as it gave me practical steps to move forward with on my leadership journey.'' - Katherine McCloskey, NIHE, Customer Engagement and Campaigns Manager
"It was a really great training event - loads of practical advice that I can put into place straight away." - Celia Moran, Press and Communications Manager
“I was promoted into a senior role last year, which involves working with the chief executives and other senior staff in the eight NHS national health boards in Scotland. As a Communications and Engagement Implementation Lead, I need to be able to think strategically, so that I can work effectively and offer the best possible advice and assistance. Gaining the PRCA PR Leadership Diploma has helped me to understand what other leaders expect from me and how I needed to grow into my new role. I found the sessions at the academy to be both informative and inspirational. The one to one coaching session and follow up support has also been extremely valuable to me.” - Vivienne Wilson, NHS, Communications and Engagement Implementation Lead
‘’ Genuinely the best programme I've done. I thought the sessions were brilliantly curated and delivered by real experts in their respective fields. Additionally, a massive thank you to Souha and Itty for being the most brilliant hosts - we all felt so welcome and engaged throughout. It was so clear how much they genuinely cared about the experience the delegates had. They really curated and delivered an incredible programme. Thank you!.’’ - Thom Will, Senior PR Manager, SKY TV
‘’I thoroughly enjoyed the Future Leaders Programme. I had an 'Ah ha!' moment in each of the sessions I attended and found the trainers really tuned in to the group and our needs. There was a great balance between insight and instruction from the trainers and space for attendees to share their experiences and responses to the material. I thought the programme was structured well, with each session building on the previous one and a useful amount of time in between each session to allow for the content to properly sink in. I was really impressed with the virtual delivery and appreciate the effort of the trainers and organisers went to ensure that it all ran smoothly. I left the programme with practical tools I can use in my daily work and lots of food for thought. I also thought the one-to-one coaching sessions was excellent. Incredibly worthwhile and again there was a good amount of time between the sessions and the coaching so that I had time to process what I learnt and bring real issues to the discussion to work through. I can't recommend this programme enough’’. - Emily Palmer, Communications Manager, Pulse Brands
‘’ The Future Leaders Programme was even better than I expected. The speakers were all really engaging and shared lots of valuable insights. I applied some of the things I learned almost immediately and there's so much more that will be useful in future’’. - Laura Bain, Seafish
‘’ It was fantastic - thank you so much for organising such a great programme. I really enjoyed all the presentations, and learned so many valuable insights which I'll take with me for a long time.’’ - Will Emery, Faust PR
Please register your interest using the form below or please contact firstname.lastname@example.org.