Managing reputational risk has now become a key priority for many directors of communications and in turn has become a huge issue for the boardroom, as many of the recent economic and financial disasters came about from a lack of trust that negatively impacted reputation. The challenge - as well as the opportunity - is how best to manage reputation in such turbulent and unpredictable times.
We have launched this easy-to-use toolkit, covering all the leading academic and business insights around the complex issue of reputation.
The toolkit focuses on five fundamental questions:
- What is reputation?
- Why has reputation become a critical issue?
- How is reputation created?
- How does reputation create value?
- How can reputation be measured?
The toolkit includes seven video interviews with respected practitioners in the business and corporate worlds. For further reading, check out ten leading academic research papers in ‘Corporate Reputation Review’ by clicking here.
This forms an integral part of the Economics of Reputation campaign led by former PRCA PR Council Chairman Tony Langham, Lansons Chief Executive. It has been produced by Now in association with BNY Mellon.