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Getting Your First PR Job

For more information contact:

Stephanie Umebuani

020 7233 6026 

A real PR and Communications job, in a real PR and Communications consultancy or in-house team. As a Higher Apprentice, you will learn on-the-job, picking up skills and CV-enhancing experience while studying for nationally-recognised qualifications. A genuine opportunity to 'earn while you learn' in an exciting, varied and challenging industry.

 What is the apprenticeship?

  • The PR Apprenticeship is a Level 4 Higher apprenticeship in Public Relations.
  • It is a real job, in a real consultancy, or real in-house team.
  • As a Higher Apprentice you will learn on-the-job, picking up skills and experience from colleagues and mentors, while also studying for a nationally, and industry recognised accreditation. 

The Programme

  • The programme is the PR and Communications Assistant Standard, from which you can also get a PRCA Qualification.
  • The programme lasts for 19 months - 14 on training and 5 on assessment.
  • It is nationally- and industry-recognised.
  • It’s the same as any other apprenticeship in that you learn on-the-job, whilst earning a wage, and studying.
  • Of the five working days of the week, you will have one to ‘study’ and complete your theoretic assessments.
  • To guide you in this for the duration of your training, you will get a Coach that will set and mark your work, and have regular tutorials with you.
  • Towards the programme close, you will complete an end-point-assessment which includes a project report + presentation and professional discussion + portfolio.
  • The delivery is accompanied by 50+ training courses PRCA offers to support knowledge and understanding.


  • Minimum of 3 A Levels or equivalent is preferred
  • GCSE: 9 to 4 (formerly A* to C) in English Language or equivalent
  • GCSE: 9 to 4 (formerly A* to C) in maths or equivalent - apprentices can be enrolled onto a maths Functional Skills course if/when required
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees. The purpose of an apprenticeship is to learn/develop a considerable amount of new knowledge and skills.
  • Aged 16 or over
  • Living in England
  • Not in full-time education

The PR Apprenticeship offers many benefits:

  • Earn money, get qualified, gain experience
  • An excellent alternative to university
  • Receive relevant and specific training in many key areas of public relations
  • Gain a nationally and industry-recognised PR qualification
  • Receive support during training
  • Access to PRCA’s learning resources
  • Expert training from the PRCA through training webinars and virtual classroom sessions
  • Membership with the leading industry body for PR and Communications professionals
  • A network of PRCA Apprentices on the same programme

Current vacancy:

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What is PR?

Public relations, or PR, is about reputation. Learn more about PR and if it is for you.

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Learner Tips

Learn some tips on finding a PR and communications role and applying for jobs.

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Apprentice Testimonials

Read our success stories from past apprentices.

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How to apply?

Read about how to apply for vacancies live on the National Apprenticeship site.

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The Apprentices

Hear from our ex apprentices to see how they found their PR Apprenticeship.

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Apprenticeship Policies & Procedures

Downloadable policies for PR Apprentices.

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Current Vacancies

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Careers Guide

Interested in events, the media, writing and creativity? Read more about a career in Public Relations.