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Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when b
In a 90 minute briefing session you will learn best practice for creating a powerful and effective blog for your client and see how to create a blog that adds to your client's overall strategy and gets true interaction with the target audience.
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge?
Using Video for Social Media in PR and Communications
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.