In this period of uncertainty, capable young people are coming out of A Levels needing to rely on their predicted grades. We want to invite future communicators and bright sparks who are looking for a university-alternative practical job opportunities within the industry.
Come along to the PRCA Apprenticeships and Skills Group virtual launch event on 4th November 2020 to hear how apprenticeships can support the UK's economic recovery.
Not a PRCA Member? Email firstname.lastname@example.org to be registered.
How does the apprenticeship work?
- Ultimately, apprentices will be working towards the PR & Communications Assistant Standard, and with the Level 4 Diploma qualification to it.
- The PRCA are able to post your vacancy and run a thorough recruitment process, sending you a shortlist of candidates to interview.
- Once selected and hired, the apprentice is a full time employee of the organisation.
- They are required to spend the equivalent of one day per week on apprenticeship work, which can be done from the office.
- A PRCA mentor guides them through the programme, visiting them every 4-6 weeks (either face-to-face or remotely).
- Assessment is competency based – the apprentice’s daily work should provide the evidence for the qualification criteria.
- Apprentices' work-based learning is supported by PRCA accredited webinars and face-to-face training courses.
What is the PR & Communications Assistant Standard?
- Apprenticeship standards show what an apprentice will be doing and the skills required of them, by job role.
- Standards are developed by groups known as ‘trailblazers’.
- Trailblazers are a group of employers who work together to design new apprenticeship standards for occupations within their sectors.
- Unlike Frameworks, the new Apprenticeship Standards will also include assessment and grading of behaviours through an end-point-assessment.
- Employers can take a more active role in the content of apprenticeships and should benefit from apprentices who are trained more directly for a role within their organisation.
- A copy of the PR & Communications Assistant Standard can be found in the employer resources, and more information can be found here.
How long is the Apprenticeship?
- 18 months. Apprentices are hired full time on a contract that lasts at least 18 months, although the apprentice can complete the programme sooner.
- Apprentices must work between 35-40 hours per week.
What benefits are there to my business?
- Apprentices bring a fresh approach and a positive attitude into the workplace, increasing staff morale.
- Apprenticeships increase staff loyalty and retention.
- The average apprentice increases business productivity by £214 per week.
- Apprenticeships can boost brand image, attracting both new customers and future high-quality staff.
- A more diverse workforce – apprenticeships invite candidates from a large range of backgrounds.
- A reduced staff turnover – 75% of PRCA Apprentices stay on with the same employer after their apprenticeship has come to an end.
- £1,000 Govt. payment for employers who hire new 16-18 year-old apprentices, or those aged under 25 with an EHCP.
- Monetary Govt. incentives for employers who hire new apprentices between 1st August 2020 and 31st January 2021 – £2,000 for new apprentices aged under 25, and a £1,500 for new apprentices aged 25 and over.
What happens at the end of the Apprenticeship?
- Currently 75% of PR Apprentices stay on with their employer after completing the apprenticeship.
- Where this is not possible, the PRCA will support the apprentice in finding a new role.
- The employer is under no obligation to keep the apprentice in employment after the apprenticeship has been completed.
- Successful apprentices will have a nationally recognised qualification, be part-PRCA qualified and have at least 15 months of PR and communications work experience.