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Hire a PR Apprentice

For more information, contact:

Stephanie Umebuani 

020 7233 6026 

For more information, contact:Stephanie 020 7233 6026 

How does it work?

  • Ultimately, apprentices will be working towards the PR & Communications Assistant Standard, and with the Level 4 Diploma qualification to it.
  • The PRCA are able to post your vacancy and run a thorough recruitment process, sending you a shortlist of candidates to interview.
  • Once selected and hired, the apprentice is a full time employee of the organisation.
  • They are required to spend the equivalent of one day per week on apprenticeship work, which can be done from the office.
  • A PRCA mentor guides them through the programme, visiting them every 4-6 weeks (either face-to-face or remotely).
  • Assessment is competency based – the apprentice’s daily work should provide the evidence for the qualification criteria.
  • Apprentices' work-based learning is supported by PRCA accredited webinars and face-to-face training courses.

What is the PR & Communications Assistant Standard?

  • Apprenticeship standards show what an apprentice will be doing and the skills required of them, by job role. 
  • Standards are developed by groups known as ‘trailblazers’.
  • Trailblazers are a group of employers who work together to design new apprenticeship standards for occupations within their sectors.
  • Unlike Frameworks, the new Apprenticeship Standards will also include assessment and grading of behaviours through an end-point-assessment.
  • Employers can take a more active role in the content of apprenticeships and should benefit from apprentices who are trained more directly for a role within their organisation.
  • A copy of the PR & Communications Assistant Standard can be found in the employer resources, and more information can be found here

How long is the Apprenticeship?

  • 18 months. Apprentices are hired full time on a contract that lasts at least 18 months, although the apprentice can complete the programme sooner.
  • Apprentices must work between 35-40 hours per week.

What happens at the end of the Apprenticeship?

  • Currently 75% of PR Apprentices stay on with their employer after completing the apprenticeship.
  • Where this is not possible, the PRCA will support the apprentice in finding a new role.
  • The employer is under no obligation to keep the apprentice in employment after the apprenticeship has been completed.
  • Successful apprentices will have a nationally recognised qualification, be part-PRCA qualified and have at least 15 months of PR and communications work experience.


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The Recruitment Process

Read in detail about how the recruitment process works for you.

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Employer Case Studies

Read our success stories from employers.

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Employer Resources

Documents you can download to support you with the process.

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