Looking for a Public Relations Agency? Use our Free matching service to find the right agency for you.

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We advise you on shortlisting and hiring the right PR and communications agency

The PRCA's Matchmaker service is designed specifically to help you find PR and communications support. Whether you are reviewing your PR and communications agency, tendering contracts or are seeking an agency for a project. The PRCA's specialist matching service demystifies the PR and communications landscape and saves you significant time and money in identifying the right PR and communications consultancies from the start.

For more past clients and testimonials, visit our Testimonials page.

Confidential service built on best practice

The free Matchmaker service is confidential and follows industry best practice, dovetailing nicely with any internal procurement processes by adopting formal expressions of interest and pre-qualification criteria. Each selection starts with your requirement brief to us highlighting factors such as sector experience, skillset, conflicting brands, location, size, your budget and timing.

Matchmaker agencies are accredited with the quality kitemark Communications Management Standard (CMS). CMS is the ISO9001 and Investors in People equivalent for the global PR and communications industry. Adopted in 19 countries around the world, it provides clients with the reassurance that PRCA consultancies operate in line with best practice and are well run businesses.

Help and advice

We have numerous conversations each year with clients about their PR requirements, and the PRCA has co-authored and endorsed several 'how to' guides on conducting reviews and pitching. So we are a comprehensive source of advice and guidance. 

Why work with us?

  • Largest pool of CMS-accredited PR and communications agencies
  • 90% of PR Week's Top 150 are PRCA members
  • Identify conflict-free agencies with the right skills and sector experience
  • Agencies bound by the PRCA Professional Charter and Codes of Conduct
  • Confidential service built on industry best practice
  • Time saving and free for clients
  • Best practice guidance and help

If you would like to discuss the Matchmaker service in more detail, please contact

To get started, please fill out the Matchmaker application form.

Client/Consultancy Partnership Charter

Our Client/Consultancy Partnership Charter helps PR and communications consultancies and client organisations work as effectively as possible together, to avoid the many pitfalls which can plague relationships.

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Pitching Resources

As part of PRCA membership, members can access legal documents curated by Lewis Silkin such as client-consultancy agreements. Please log in to access member-only resources. 

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Client Guide To...

ISBA, CIPR and the PRCA worked together to develop these client guides on finding a PR and communications agency, judging creative ideas, agency remuneration plus more.

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Application Form

If you are interested in finding a PR agency, then please complete the online briefing form. Once you have submitted the form, our New Business Manager will be in contact to discuss next steps.

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In-house Membership

Join the PRCA as an In-house member and access our legal documents to support you during the pitch process.

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