The PR and Communications industry remains a young industry, with an average age of 28. It is a female-led industry, with 64% of its employees being women. 34% of PR people have children or dependents.
There has been little change in diversity since 2011, with 91% being white and 89% being British. However, the youngest generations in the industry represent important improvements in diversity levels.
Undergraduate degrees remain the predominant highest form of education, a fact that becomes more prevalent with each younger generation.
This research is revealed by the PR Census 2016, the most comprehensive and authoritative analysis of the PR industry, developed by the PRCA in conjunction with PRWeek and global research house YouGov. To find out more and to order a copy of the report, go to Resources.