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Advanced Media Training


Hawkeye Media Ltd, set up in 2002, is a flexible and personable training company which designs and delivers high quality, bespoke media and crisis media sessions.  We pride ourselves on our attention to detail and extensive preparation.More than 95% of delegates rate the training with Hawkeye Media as “excellent” in all 5 categories: content, delivery, knowledge of trainer, meeting individual needs and enjoyment. All training is bespoke and schedules are devised according to the needs of the client with complete confidentiality guaranteed. We have a broad experience within all aspects of consumer issues. The lead trainer, Helen Glanville, was a producer/director of BBC Watchdog for 5 years and as a trainer, has helped numerous blue chip consumer companies.

 What our clients say about us

“First rate – every message backed up by years of experience. Without question the most rewarding training I have participated in for years! Great delivery, great insight gained.”

Director, leisure services

“This is probably the most effective workshop I have ever attended. Challenging and interesting.”
Pharmaceutical Assessor, regulator

“Loved it. It really pushed me out of my comfort zone and I learnt a lot. I feel I have more confidence and the adequate tools and approach to deal with the media.” Director, UK train and bus operator

“Really well-pitched and an excellent examination of the media challenges we face.” Communications Director, government services

I found this media training to be very valuable and its presentation was excellent. As each item was presented I found it was becoming easier to deal with. I am confident that, should the occasion arise, this course and its presenters, have given me the tools and awareness of what is required, thank you.”
Director, tour operator

“Excellent experience. Learned lots. Grilling is good. Bring on the aggressor!” Spokesperson, complementary medicine charity

  The Studio

Central London premises with radio and TV studio, gallery and training room.

 What do our media training courses achieve?

  • An understanding of news values and journalists’ tricks of the trade.
  • Identify key messages and how to bridge to them.
  • Responding in a crisis. What to release and when.
  • Hands-on experience of challenging interviews (press, radio and TV) reviewed in a supportive environment.
  • Enhanced verbal and non-verbal communication skills.
  • Practical interview experience with a range of realistic scenarios.
  • The psychological and the practical tools that enable delegates to be confident, relaxed and effective communicators.


 Our trainers

Helen Glanville


Helen is the founder and director. For more than 15 years Helen was a senior producer, director and programme editor of mainstream factual BBC TV programmes (Panorama, Newsnight, Watchdog, etc.) as well as several investigative documentary series. For the last 15 years Helen has been providing media and crisis media training and consultancy to public and private sector organisations. Clients include numerous universities at vice-chancellor level,  the health regulator (MHRA), Barts Health NHS Trust, Novartis, Capita, Intertek, leading legal firms plus several charities.



Sally Eden

Sally Eden is a communications expert with over a decade of experience teaching executives how to sharpen and improve their communications skills. A former journalist, Sally was regularly seen presenting the business news on BBC World Television, anchoring the channel’s flagship business programme World Business Report to a global audience of 10 million people. Sally began her journalistic career on local newspapers before turning to radio, then television. She begin her on-screen career as a reporter for TV-am before moving to Border Television, LWT, Meridian and GMTV – the ITV breakfast television station – where she was North America correspondent for three years. Sally is also a Master Practitioner in Neuro Linguistic Programming (NLP) – an advanced form of communications techniques which she uses in her coaching work. She specialises in presentation coaching; crisis communication training; media training and messaging; communications expertise, and facilitation. She also works privately with a number of top-level executives to help them maximise their business skills to reach their goals. Her clients include ING Bank, Pets at Home, construction company Kier, QinetiQ and the NHS. She has also worked for Roche Diagnostics and Allianz Global Investors.  Sally was also responsible for delivering parts of the training for the 70,000 Games Makers for the London 2012 Olympics.

Our process

We talk to you at the outset to understand the objectives and work out a programme of media  and crisis training, which will be effective and pitched at the right level. We discuss interview subjects and likely scenarios, which we develop further. These will form the basis of the interviews. 

 Sample training session for up to 6 delegates


Introductions, aims of day, share experience to date.



Understanding news values

Questions to ask the journalist before interview

Responding to deadlines


Press interviews and analyse


Proactive and crisis media management


Bridging skills


Radio interviews tips. Using voice effectively.

Radio studio/telephone


WORKING LUNCH – review radio interviews


Introduction the broadcast media and tips on verbal and non-verbal messages.  Show good and bad examples from our video library



TV studio interview and feedback


TV Down-the line and feedback


Review and questions



 All delegates will receive personal feedback, a workbook, a summary card and a memory stick/secure upload with interviews. We offer free telephone advice for up to 6 months after training.

 Client Feedback

Helen is a fantastic media trainer who goes beyond providing just interview training. Her experience working as a journalist across both broadcast and print media is invaluable to the training, as she clearly knows what motivates journalists and can provide excellent interview tips and examples. Having worked with Helen across various businesses and with colleagues of varying media experience, I have found that she is quick to understand the issues and messages of the businesses that I work with and is able to provide relevant and direct interview tips. She is also great at helping to shape messages and identify interview opportunities. I thoroughly recommend working with her.

Kindra Hyttner, Senior Media Relations Manager, Capita Group Press Office

We have worked with Helen Glanville of Hawkeye Media on our Novartis account for the past five years. The crisis media training sessions with senior management were engaging, relevant and memorable. Her feedback was perceptive and delivered diplomatically! The simulated news bulletins, documentaries and training videos were delivered on time, on budget and precisely to brief. They not only look good but perform an important role in training the Novartis Emergency Management Team. Hawkeye Media is our partner of choice.

Helen Shannon, Director OCTO – providers of crisis management training to Novartis Emergency Management, Basel

 We engaged Helen to provide media training and crisis media training to senior executives of the Radioactive Waste Management Directorate (part of the Nuclear Decommissioning Authority). The training programme was entirely bespoke designed to prepare executives for mission critical media interviews. The content and delivery of the training was exactly what was required. The interviews were extremely challenging but carried out in a very supportive and relaxed environment. All the delegates benefitted hugely with one commenting “it was the best training I have ever received”. Thanks to Hawkeye Media, we now have a pool of spokespeople we can use with confidence.

Tonia Page – MD Page Relations – provider of PR services to Nuclear Decommissioning Authority

 Surrey House Corporate Communication has worked with Helen Glanville of Hawkeye Media for the past eight years in the areas of media and crisis media training, PR support, videos and video news releases. We have always found Helen to be reliable, highly professional and quick to understand complex issues. Among other work, Helen has provided several media/crisis media training sessions for senior executives at Sutton and East Surrey Water. Although some of the delegates were already highly proficient, there was a substantial improvement in their performances in terms of both messaging and delivery. The interviews were extremely challenging, replicating the toughest interviews executives would ever face. Despite the pressure, they all enjoyed the day. Helen produced a video news release for SESW which she then cut into a VNR and an excellent educational and promotional film. This provided a cost-effective and versatile series of videos. Following a day’s media training, we employed Helen to maximise publicity for Treloars, the highly regarded school and college for severely disabled young people. This resulted in unprecedented publicity ranging from an hour-long documentary to features on Newsnight and Blue Peter.

Stuart Hyslop

Managing Director, Surrey House Corporate Communication, SUTTON AND EAST SURREY WATER, TRELOARS, THE CHILDREN’S TRUST