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#PowerOfPR: Championing the value of public relations

In partnership with PRWeek, the #PowerOfPR global campaign is designed to inspire confidence and pride from public relations practitioners during a critical time by championing the value of PR to business and society.

The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from large companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms - shows that public relations is represented at board-level at more than two-thirds (71%) of large companies.

So we’re asking for your help!

We want you to share your #PowerOfPR story in a short 30-second video on social media. Is it a moment that makes you proud to be a PR pro? Where has PR made a positive impact on a community or business? Be your authentic-self and join in on the global conversation.